Puglia is a region on the Adriatic coast in the area often referred to as the ‘heel’ of Italy’s ‘boot’.ย Described variously as a ‘hidden gem’, ‘underrated treasure’ and ‘best-kept secret’, Puglia isn’t one of the country’s most popular destinations. For a start, it’s in the south.

A bit like the Sydney-Melbourne rivalry, there’s a ‘thing’ in Italy between the north (Milan, Florence, Rome etc) and the south (basically the rest). Certainly the economic differences between the two are significant, but there are social and cultural distinctions too. Put simply, people from the north are said to be generally serious and practical, whereas those from the south are characterised as being more relaxed and easy going.

So what’s been our experience so far? Without a doubt, the people we’ve encountered here in Puglia are friendly and welcoming. In the little seaside town of Monopoli where we’re based, a visit to any of the local shops, for example, is also the chance for a chat.

On our first day here the manager of the little supermarket around the corner spent more than half-an-hour advising us on the best restaurants in the region and what we should try in each of them. (In the end he wrote it all down so we wouldn’t forget anything). And then a lady we’d seen a couple of times around town stopped us in the street to introduce herself and her husband and to welcome us to Monopoli (they also gave us tips on what to see while we’re here). After just a couple of visits to a little bar on the Piazza, the young waiter remembered our apperitivo order and now greets us like old friends. And yesterday the man in the chicken shop (the polleria) put a roast chicken aside for us in case we popped back later to see if they were ready (we did).

We’ve been in Puglia for less than a week, but already we know it’s a place we’re going to enjoy.